The Thing about Continuity-and Community
Continuity programs are all the buzz today-especially in the social
media landscape. Perhaps you've heard how easy they are to create
and are somewhere in the process, but stuck. Or perhaps your continuity
program isn't retaining the members you'd like to see it retain.
Or, perhaps you just know that there has to be something more you
ought to be offering, but you don't know what that is, or how to
offer it.
No matter where you are in the process, I can help.
I can help with your continuity program to make it more successful-for
you and your members. And I can help you add the thing that
is the critical missing link from nearly all continuity programs.
Community.
The Missing Link
See, continuity and community, they're not the same. Continuity
implies a bunch of individuals each seeking membership in your group,
because they each want what you're selling/offering. Even if you
put them into monthly group calls, they are still individuals, coming
together for stand-alone events. And whether you offer one such
event/month, or twenty, they're never going to be more than individuals
coming together just to get what you're offering.
It's kind of like a concert venue that offers season tickets. They
have concerts. An individual buys a ticket to get entrance to all
of them, as do hundreds of other individuals. Together in the venue,
they are one big impressive group-but no one would ever call them
a community.
But if the venue could build community from that group, they'd
have something really special. And probably far more saleable, profitable,
and attractive than what they have now.
People want to connect. They are starved for community. And right
now they're sitting there in your continuity group aching for
it-even if they can't put a name to it.
Your choice? Give them what they crave, and continue to have them
as raving fans who will buy what you offer, or let them get tired
of getting only what's offered in your continuity program and ultimately
opt out.
Why Trust Me to Help You?
I've been building successful online communities since 1993 when
I worked with AOL to build their Academic Assistance Center-a community
within AOL of volunteer teachers who spent time helping kids with
homework assignments. Our community was 13,000 people strong, and
it's where I really cut my teeth on all things virtual, especially
community building, and relationship building.
Since then, I've built and nurtured a community at AssistU for
hundreds and hundreds of VAs. That community is one of the strongest,
long-lasting communities I've ever seen, with some of the founding
members still in it 12+ years later.
And I've helped a variety of people build community along the way,
including best-selling authors, coaches, and psychotherapists. And
if I get you and connect with your work, I can help you do this
successfully, too.
Getting Started
The first step is to schedule a phone conversation with me. And
all you have to do to make that happen is to send me an email (stacy
@ stacybrice dot com). I'll be in touch, we'll pick a time to talk,
and we'll be off to the races. At the end of that call, you'll be
super clear about whether having your own community is right for
you, what you'll need to be willing to commit to in order to have
a successful community, and whether I'm the right community consultant
to help you do what you want to do. If I am, we'll both know it
and then we can talk about fees, timelines, and such.
First things first-just take the first step and email me.
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