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The Thing about Continuity-and Community

Continuity programs are all the buzz today-especially in the social media landscape. Perhaps you've heard how easy they are to create and are somewhere in the process, but stuck. Or perhaps your continuity program isn't retaining the members you'd like to see it retain. Or, perhaps you just know that there has to be something more you ought to be offering, but you don't know what that is, or how to offer it.

No matter where you are in the process, I can help.

I can help with your continuity program to make it more successful-for you and your members. And I can help you add the thing that is the critical missing link from nearly all continuity programs. Community.

The Missing Link

See, continuity and community, they're not the same. Continuity implies a bunch of individuals each seeking membership in your group, because they each want what you're selling/offering. Even if you put them into monthly group calls, they are still individuals, coming together for stand-alone events. And whether you offer one such event/month, or twenty, they're never going to be more than individuals coming together just to get what you're offering.

It's kind of like a concert venue that offers season tickets. They have concerts. An individual buys a ticket to get entrance to all of them, as do hundreds of other individuals. Together in the venue, they are one big impressive group-but no one would ever call them a community.

But if the venue could build community from that group, they'd have something really special. And probably far more saleable, profitable, and attractive than what they have now.

People want to connect. They are starved for community. And right now they're sitting there in your continuity group aching for it-even if they can't put a name to it.

Your choice? Give them what they crave, and continue to have them as raving fans who will buy what you offer, or let them get tired of getting only what's offered in your continuity program and ultimately opt out.

Why Trust Me to Help You?

I've been building successful online communities since 1993 when I worked with AOL to build their Academic Assistance Center-a community within AOL of volunteer teachers who spent time helping kids with homework assignments. Our community was 13,000 people strong, and it's where I really cut my teeth on all things virtual, especially community building, and relationship building.

Since then, I've built and nurtured a community at AssistU for hundreds and hundreds of VAs. That community is one of the strongest, long-lasting communities I've ever seen, with some of the founding members still in it 12+ years later.

And I've helped a variety of people build community along the way, including best-selling authors, coaches, and psychotherapists. And if I get you and connect with your work, I can help you do this successfully, too.

Getting Started

The first step is to schedule a phone conversation with me. And all you have to do to make that happen is to send me an email (stacy @ stacybrice dot com). I'll be in touch, we'll pick a time to talk, and we'll be off to the races. At the end of that call, you'll be super clear about whether having your own community is right for you, what you'll need to be willing to commit to in order to have a successful community, and whether I'm the right community consultant to help you do what you want to do. If I am, we'll both know it… and then we can talk about fees, timelines, and such.

First things first-just take the first step and email me.


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